The Best of the Best: GAF Roofing Products

The Best of the Best: GAF Roofing Products

Did you know that George J. Keller & Sons, LLC is one of only 3% of roofing companies in the entire country to qualify for GAF’s Master Elite contractor status? Founded in 1886, GAF is the largest shingle manufacturer in the U.S. Its Master Elite contractor certification program ensures that its roofing system contractors are properly licensed, adequately insured, have a proven reputation, and engage in ongoing training. We’re proud to be among the elite who install GAF’s roofing products, so we want to tell you more about this outstanding company.

GAF masterelite logo

GAF makes a variety of residential roofing products, including asphalt shingles, slate roofing, roof deck protection, leak barriers, attic and roof vents, insulation panels, roll roofing, and masonry sealer. The company also makes a variety of commercial roofing products as well as other products for the building industry. GAF has nearly $3 billion in annual sales and has won numerous awards for its quality residential roofing systems and products, including:

  • the Women’s Choice Award for six straight years
  • the Builder’s Choice Award for multiple years
  • the Innovation Award for Asphalt Roofing Shingles in both Home Builder Executive and Home Improvement Executive for four straight years

What’s more, GAF’s asphalt shingle product, Timberline® Shingles with Advanced Protection® Shingle Technology, are the #1 selling shingle brand in North America. GAF was the first roofing manufacturer to offer a lifetime limited warranty on all of its laminated shingles. They continued to pioneer the industry by extending the warranty to its entire roofing system, not just its shingles, with the introduction of the GAF Lifetime Roofing continues to take the lead in developing innovative technologies and revolutionary new products and services. Earlier this month, the company introduced its new GAF VR Experience, which enables homeowners to learn all about roofing systems in an immersive virtual experience.

In a release, GAF explains that “through innovative use of virtual reality technology, the GAF VR Experience will make it easier than ever for contractors to educate their potential customers as to the complexities, opportunities, and trouble spots of modern roofing systems. Individual experiences have been developed for steep-slope (residential) and low-slope (commercial) roofs. Both incorporate a 360° environment, hotspots, and voice-over.

“The Residential Roof VR Experience takes place in a 360° virtual cul-de-sac in which one house is receiving a complete new GAF Lifetime Roofing System. By touching virtual hotspots, visitors can activate a description of each roofing element, from roof deck protection to ridge and hip shingles and every essential element in between.”

GAF is also committed to social responsibility, focusing on developing products that reduce the use of natural resources as well as cut down on energy consumption. The company’s program, CARE, the Center for the Advancement of Roofing Excellence, has provided education to nearly 200,000 professionals, helping contractors and distributors build their businesses and providing product and installation training to contractors, distributors, architects, property owners, and related industry personnel.

Have questions about GAF and its range of products? Give us a call at 973-927-0963 to discuss the best GAF roofing products for your home—we’ll be happy to come out and provide you with a free estimate!